Rux, founded to modernize how mid-market industrial businesses manage their operations, is a vertical financial operating system built on Microsoft Dynamics Business Central that serves the industrial equipment rental, construction, and commercial services sectors. Rux began with the recognition that while enterprise companies have successfully migrated to cloud-based ERP systems, mid-market operators in capital-intensive industries have been left behind, relying on outdated legacy systems that fail to address their unique operational complexities. Despite the critical need for real-time visibility into equipment utilization, job costing, and financial performance, these businesses have lacked access to modern, industry-specific solutions that can scale with their growth. Rux set out to close this gap by leveraging the robust foundation of Microsoft Dynamics Business Central and enhancing it with purpose-built functionality tailored to rental, construction, and commercial services workflows. By combining deep industry expertise with modern AI-powered tools and the extensive Microsoft partner ecosystem, Rux delivers a comprehensive platform that replaces disparate systems with an integrated, intelligent operating system. The company's services-to-software transformation enables faster deployments, scalable revenue models, and continuous value delivery, empowering mid-market businesses to operate with enterprise-level sophistication. Today, Rux is helping industrial operators unlock the full potential of digital transformation, driving improved profitability, operational excellence, and sustainable growth in industries that power the physical economy.