Kite, founded in 2021 by CEO Rob Solomon and Juxtapose, is a next-generation commerce company specializing in scaling small, high-potential brands in partnership with ambitious entrepreneurs. The business was founded on the premise that creating radical efficiencies across a product’s commerce journey is the path to unlocking its greatest potential. As a platform build, and with the support of both Juxtapose and Blackstone, the Company will selectively purchase and integrate ecommerce brands to its platform, while also ambitiously investing in deep ecommerce infrastructure and technology capabilities to give their brands a leg up in the competitive ecosystem. Kite is creating a new “every channel” commerce platform to help these businesses reach customers across ecommerce, social, retail, and more, as well as leveraging AI and the API economy to build a modern technology stack that will drive manufacturing, supply chain, design, and customer acquisition excellence at scale. By reimagining how products are made, moved, stored, shipped and sold, the company benefits from scale, and as more products utilize the platform, the more the platform adapts and learns. As a result, the smarter and more transformational it becomes—with efficiencies at every turn—at intelligently scaling the brands Kite finds, buys, owns and supports.