Dayforward is a technology-driven life insurance company founded in 2019 by CEO Aaron Shapiro and Juxtapose. The company developed a proprietary underwriting process allowing it to better serve families of deceased policyholders by guaranteeing they'll continue to receive income, alleviating financial security concerns in the face of tragedy. Dayforward is able to deliver this innovation by integrating through the carrier level via an acquisition of Commercial Travelers Life Insurance Company (a storied insurance carrier founded in 1883). The acquisition coincides with launching Dayforward's innovative life insurance solution in most of the country. Dayforward modernizes the traditionally archaic life insurance industry by delivering a best-in-class consumer experience that allows people to complete a simple online application and get an instant decision at a great price. The company is also pursuing new financial products to enable the offering of a comprehensive financial security suite outside of life insurance. By leveraging technology, Dayforward will continue to innovate with personalized new products that respond to modern families' needs.
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Aaron partnered with Juxtapose to found Dayforward with a unified vision of ensuring families' financial security after the loss of a loved one. Aaron is a serial entrepreneur who founded the marketing business Silverpop, which he sold to IBM, and co-founded the digital marketing agency Huge, which he led as CEO through major growth. The challenge of the life insurance industry, with its myriad of regulations and cross-functional complexity, is what motivates Aaron and the Dayforward team.