Healthcare Services
CEO
Stealth
Founded
2025
Co-Founders
Stealth
Co-Investors
Confidential

Protocol, founded in 2025, was created to transform how cancer patients receive behavioral health care by embedding oncology-specific mental health support directly into cancer treatment practices. Protocol began with the recognition that cancer patients face a unique constellation of emotional, psychological, and psychiatric challenges that general mental health providers are often not equipped to address. Despite the fact that over half of all cancer patients experience psychiatric distress during their treatment journey, few have access to timely, specialized care tailored to the realities of oncology. Protocol set out to close this critical gap in care by building an integrated behavioral health platform, powered by licensed clinical social workers, psychologists, and psychiatrists with deep expertise in psycho-oncology. The company’s collaborative care model is designed to work seamlessly within an oncology practice’s existing systems, enabling oncologists to easily refer patients through their electronic medical record, with patients connected to care within 48 hours. By delivering ongoing, evidence-based mental health support that improves treatment adherence, reduces emergency room visits, and relieves the emotional burden on both patients and clinical teams, Protocol is redefining what it means to care for the whole cancer patient—mind and body. Today, Protocol partners with leading oncology practices across the country, helping providers deliver more comprehensive, compassionate care while improving outcomes for patients navigating one of life’s most difficult diagnoses.

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Jack Fitzgibbons

"More than half of cancer patients experience real psychological distress during treatment, yet fewer than one in 10 ever receive behavioral health support. I couldn't pass up the opportunity to close that gap and make evidence-based mental health care a standard part of every cancer patient's treatment."

Company
Protocol
Year Founded
2025
Industry
Healthcare Services
Building the National Standard for Behavioral Health in Oncology

Protocol Behavioral Health provides mental health care tailored to the unique needs of cancer patients. The company partners directly with oncology practices to integrate evidence-based behavioral health services into routine cancer care. Its care teams, which include behavioral health care managers, licensed clinicians trained in psycho-oncology, and psychiatric support, are built to see referred patients quickly and keep care connected to the oncology team.

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Jack before Protocol

Cancer touched my family when I was young, and I have spent much of my life since looking for ways to help people facing the disease. At Duke University, I conducted research in epigenetics and gynecologic oncology. In 2021, I was a founding board member in launching the Pickles Group, a Chicago nonprofit that provides free peer-to-peer support to kids whose parents have cancer, and I serve as its Board Chairman today. Protocol brings that personal mission together with my professional work. Professionally, my career has been focused on building healthcare services companies. I spent the last seven years leading Shore Capital-backed platforms, most recently as CEO of Assembly Health and, before that, Preferred Podiatry Group. Both provided outsourced clinical and administrative services to physician practices, behavioral health providers, and long-term care facilities nationwide. At Assembly, my team and I completed nine revenue cycle management acquisitions and grew revenue tenfold. We scaled the organization into a multi-vertical platform serving more than 600 provider and facility-based clients, with over 1,400 team members around the world. Along the way, I focused on building a strong executive team, professionalizing operations, and embedding automation and AI into our workflows to improve reliability and performance without sacrificing quality or compliance. Earlier in my career, I held senior operating and strategy roles at private equity- and venture-backed technology companies, including SMS Assist, and got my start as a healthcare consultant at Oliver Wyman, advising payors and providers on growth, operations, and network design. I earned an MBA from the University of Chicago Booth School of Business and a BS from Duke University.

Career Highlights

2021

Partnered with Mark Agnew, a former business school professor, to launch Pickles Group, a Chicago-based nonprofit providing free peer-to-peer support to kids and teens whose parents have cancer. Pickles has now supported more than 5,000 families, and I serve as Board Chairman.

2020

Co-founded Assembly Health, a Shore Capital-backed, tech-enabled revenue cycle management platform. We completed nine acquisitions by partnering with first-time sellers and family-led businesses and earning their trust to steward what they had built. Those relationships were the foundation of a business that grew revenue tenfold and scaled to more than 600 provider and facility-based clients and 1,400+ employees globally.

2019

Joined Shore Capital-backed Preferred Podiatry Group, ultimately serving as CEO. When the Covid-19 pandemic hit, revenue dropped by more than 80% almost overnight. We shored up cash, kept our physicians motivated, and never laid off a single clinical worker as we bridged the gap to business survival and recovery. Physician satisfaction and loyalty actually increased through that stretch, and the business emerged stronger, growing revenue by ~60%.

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