The art and science of collaborative company creation.

Our capabilities

Where investment rigor meets business building

Where investment rigor meets business building

  • Concept Development

    We combine the depth and patience of fundamental, long-arc investment research with the pragmatism of company building. Our processes are designed to uncover opportunities that have significantly asymmetric upside with mitigated risk.

  • User Research and Design

    We leverage our unique mix of user-oriented and design capabilities to garner a deep understanding of the constituencies at the heart of each concept. We are able to design, test and validate solutions that address their most pressing pain points.

  • Founding Talent

    We combine rigorous, analytical talent processes with human-centered, long-term oriented relationship building in a demanding process that helps us assess (and then attract and retain) the highest quality leaders for our founding teams.

  • Capital Partnering

    In addition to our institutional investment fund, we bring a deep understanding (and relationships) within the multi-stage investing ecosystem, and develop unique capital strategies that bend the risk-return curve for our companies.

  • Accumulated Advantages

    We support our founding CEOs and teams with a uniquely large set of capabilities focused on a small group of companies; as co-founders in the business, we are there through thick and thin.

Our History

Since our inception in 2015, we've taken a hands-on approach to building

1/6

2016

Called on a hundred friends and family to support the launch of "Beets," the test product that acted as the beta for the official launch of Care/of.

1/6

2017

Reviewed tens of thousands of land deeds and real estate transactions in Maricopa County before greenlighting Orchard (then known as Project Scorpion).

1/6

2019

Interviewed, shadowed and surveyed hundreds of dentists in New York City before launching "Stella Dental," our first prototype of a Tend dental office.

1/6

2020

Got to know 300+ physicians, including details about their financial journeys, before launching Earned (then known as Project Vital).

1/6

2022

Heard from 175+ HVAC technicians about the challenges they face in the trade before greenlighting Zephyr, our platform build to empower them.

1/6

2023

Gave new meaning to our "building" approach by chipping away at over 25 ice sculptures during our winter strategy offsite.

Working Style

A consistent philosophy for everything we do

[ 01 ]

Touching bottom

We aim to do whatever it takes to build deeply held conviction in a concept, including the work required to understand the atomic level of data supporting any key insight.

[ 02 ]

Spectrum of strengths

While we believe deeply in the power of specialization and self-direction, we also know that the most powerful insights are surfaced at the juxtaposition of experience and perspective.

[ 03 ]

Beginner's mindset

No matter how familiar a challenge or opportunity, we aim to take an outsider’s lens to understanding a concept, and to bring a fresh set of eyes to an industry or situation.

[ 04 ]

Empathy as a superpower

While we believe in the power of rigorous analysis, we also know that caring deeply about the human experience sets us apart.

About

The Juxtapose
approach

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