Founded by CEO Kristen Helton and Juxtapose in 2022, Herself Health is a healthcare technology company designed to deliver advanced primary care to women over 65 enrolled in Medicare and soon, Medicare Advantage. Today, women are misdiagnosed at higher rates than men, take longer to diagnose, and often express frustration at not feeling heard. Herself Health is built by women for women, bringing keen insight and empathy to traditional primary care. The company links women’s health goals with their life goals, taking into account a patient’s physical, mental, social, sexual, and spiritual needs, targeting common concerns like bone health, weight loss, and emotional well-being. The company hires top providers and trains them in geriatrics, delivering value-based care focused on patient outcomes. Herself Health is taking an omnichannel approach, starting with the launch of its first clinic in Minneapolis, MN.
Kristen founded Herself Health as a once-in-a-lifetime opportunity to provide personalized, preventative health and wellness for women 65 and up, especially in the context of the industry shift to value-based care. Kristen came from Amazon, where she founded and led Amazon Care, their breakthrough virtual primary care business. Prior to that, Kristen co-founded and led product at Profusa.