Tend was launched in 2019 to set a new standard for oral health by providing dentistry the way it should be—hassle-free, personalized, and straightforward, with a focus on patient happiness—all in a calm, inviting, and thoughtfully-designed space. Tend's innovation is underpinned by technology that brings oral care to the modern world. The company, led by CEO Troy Bage, currently serves patients in over 25 studios in locations ranging from Boston through New York City down to Nashville and Atlanta. Tend offers a full suite of preventative, restorative and cosmetic dental care. Booking, paying, and tracking one's oral care is easy with modern technology, a personalized app, and a fully online experience. Patients can easily curate their visit based on what they like (and don’t) through their Tend profile, allowing dentists to provide each guest with a tailored experience. The company adheres to the highest standards of care, enabled by state-of-the-art technology, to address not just patients' oral health, but their overall health.