Aaron partnered with Juxtapose to found Dayforward with a unified vision of ensuring families' financial security after the loss of a loved one. Aaron is a serial entrepreneur who founded the marketing business Silverpop, which he sold to IBM, and co-founded the digital marketing agency Huge, which he led as CEO through major growth. The challenge of the life insurance industry, with its myriad of regulations and cross-functional complexity, is what motivates Aaron and the Dayforward team.