Doing few things and doing them well

Care/of
Earned
Tend
Orchard

What We Do

We believe in the power of doing few things and doing them well

We believe in the power of doing few things and doing them well

Juxtapose invests in technology businesses and platforms developed and greenlit at the firm.
‍‍
Our investment process starts with rigorous, multi-year concept development work that leverages our dedicated capabilities around commercial and industry diligence, user and ethnographic research, product and business design, corporate and business development, and capital markets experience.

We partner each greenlit opportunity with a world-class CEO that can launch, and scale, the business. We remain a deeply active partner to the founding CEO and team as the company grows and evolves.

Our raison d'être: to work on transformative products, in the most impactful industries, with the best entrepreneurial operators. We have a portfolio that is small in number, but transformative in impact.

Our Portfolio

Big industries meet even bigger talent.

Big industries meet even bigger talent.

Court Cunningham

CEO
Transforming life's most stressful transactiON

We partnered with Court to build a next-generation real estate platform that transforms the way everyday Americans buy and sell homes. Today, Orchard offers consumers AI-powered home discovery, on-demand purchasing so customers can buy a new home before selling their old home, and a modern digital closing—all for the same fee as traditional brokers. Court was previously the founding CEO of Yodle, where he took the company to over $200M in revenue and over 1,200 employees.

What got me excited
"Buying a home is the single biggest financial decisions of most consumers' lives. I found the opportunity to make this stress-free, fair and simple while transforming a $2 trillion market incredibly exciting."

Craig Elbert

CEO
Making everyday health delightful

We partnered with Craig to found a technology-enabled, personalized health platform looking to bring clarity and delight to nutrition—starting with the confusing world of supplementing your health. Today, Care/of is a healthcare technology company dedicated to simplifying consumer health with a full suite of personalized digital and physical products that enables Americans to think about nutrition on their own terms. Craig was previously the Chief Marketing Officer of Bonobos, and prior to that was the founding Head of Finance at Bonobos.

What got me excited
"Building and creating from scratch is what energizes me. With Care/of, it was particularly motivating because of the impact we could have in helping people maintain healthy habits and improve their lives."

Kristen Helton

CEO
Healthcare for women growing bolder

We partnered with Kristen to build an Advanced Primary Care platform focused on transforming the health and wellness paradigm for women 65+. We found that many women don't feel understood in the clinical setting, where their needs are overlooked, misunderstood and misdiagnosed. Kristen's experience in healthcare provided the best vantage point from which to build an omnichannel experience for them from the ground up, leveraging technology to deliver care in a value-based context. Kristen was previously the founding leader of Amazon Care, building a business serving hundreds of thousands of patient, and prior to that co-founded Profusa. Kristen is a trained scientist, having received a PhD in bioengineering.

What got me excited
"What excited me about the opportunity was the chance to design a healthcare experience for women 65+. Our focus on this demographic will allow us to craft a truly unique experience, and a value-based care reimbursement model incentives us to spend time on preventive health and wellness."

Juxtapose founding CEOs are proven entrepreneurial operators with track records spanning decades. We partner these CEOs and their co-founding leadership teams with ambitious, technology-driven transformation opportunities in large markets, with the aligned aim of building long-lasting businesses that move the world forward.

Our founding CEOs, by leveraging Juxtapose's years of pre-greenlight concept development work and in conjunction with our dedicated launch capabilities, are able to meaningfully accelerate their company's journey to scale and success. We consider our process to determine the right founding CEO the most important partnership decision we make as a fund, and the relationship most impactful to our long-term success.

Our companies and their founding teams are what define Juxtapose.

Foundational Beliefs

Our foundational beliefs shape how we build

The beliefs that shape how we build

[ 01 ]

We believe there is genuine power in choosing to focus on doing few things, and doing them well.

[ 02 ]

We believe in actively embracing the tensions inherent in doing things that are hard.

[ 03 ]

We believe that talent is truly everything. This extends from the Juxtapose team to our CEOs and their co-founders. We see all opportunities, whether in our portfolio, our firm, or the world at large, through a people-centric lens.

[ 04 ]

We believe in the power of virtuous alignment between our founders, our limited partners, the capital ecosystem, and our team. Individual greatness, only when properly harnessed for the good of the group, drives winning as a team.

Kristen Helton

"What excited me about the opportunity was the chance to design a healthcare experience for women 65+. Our focus on this demographic will allow us to craft a truly unique experience, and a value-based care reimbursement model incentives us to spend time on preventive health and wellness."

Company
Herself Health
Year Founded
2022
Industry
Healthcare
Healthcare for women growing bolder

We partnered with Kristen to build an Advanced Primary Care platform focused on transforming the health and wellness paradigm for women 65+. We found that many women don't feel understood in the clinical setting, where their needs are overlooked, misunderstood and misdiagnosed. Kristen's experience in healthcare provided the best vantage point from which to build an omnichannel experience for them from the ground up, leveraging technology to deliver care in a value-based context. Kristen was previously the founding leader of Amazon Care, building a business serving hundreds of thousands of patient, and prior to that co-founded Profusa. Kristen is a trained scientist, having received a PhD in bioengineering.

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Kristen before Herself Health

I've spent my career bridging technology to patient care. From clinical diagnostics and implantable biosensors, to telemedicine and connected devices, I bring a unique set of experiences to building modern, patient-focused healthcare delivery. Previously, I co-founded the biosensor company Profusa, as well as founded and led Amazon's first foray into healthcare services, Amazon Care. Amazon Care was designed to deliver convenient, patient-focused virtual and in-home healthcare. Care's on-demand service was built first for Amazon employees, and then expanded to serve other employers and their workforces. Under my leadership, Care grew from an idea, to virtual care in 50 states and in-home care in 15 cities with over 100k patients. Care boasted one of the highest ratings for healthcare services, with customer satisfaction at 4.7 out of 5 during my tenure. At the helm of Herself Health, I'm remaining focused on patient-centered, value-based care models that will drastically improve the patient experience and improve outcomes.

Career Highlights

2022

Introduced through Juxtapose to Julia Scully and members of the Project Sunrise team building out the first prototype for a woman-focused value based care platform. Spent time with Clay Richards and Michael Cline on how value-based care can transform women's health.

2017

Incepted and led Amazon Care, a hybrid virtual and in-home healthcare service. Prior to this, I served as a principal scientist at Amazon, where I assessed opportunities in healthcare, biotechnology, and related fields.

2010

Recognized as an inaugural UW Center for Commercialization (C4C) Fellow, where I developed the concept of a tissue-integrating biosensor. Several patents and the startup company, Profusa, were based on my research, and I served as co-founder, board member, and Chief Product Officer. Along with Dr. Wisniewski, I wrote and led grants totaling north of $20M to support the development and commercialization of the sensor platform.

2000

Developed the first point-of-care, real-time PCR instrument, the GeneXpert, while working as a systems integration engineer for startup Cepheid. I was instrumental in securing a $200M award from the USPS for rapid screening of bacillus anthracis in sorting facilities and other foundational work leading to Cepheid’s IPO in 2000.

Craig Elbert

"Building and creating from scratch is what energizes me. With Care/of, it was particularly motivating because of the impact we could have in helping people maintain healthy habits and improve their lives."

Company
Care/of
Year Founded
2016
Industry
Wellness
Making everyday health delightful

We partnered with Craig to found a technology-enabled, personalized health platform looking to bring clarity and delight to nutrition—starting with the confusing world of supplementing your health. Today, Care/of is a healthcare technology company dedicated to simplifying consumer health with a full suite of personalized digital and physical products that enables Americans to think about nutrition on their own terms. Craig was previously the Chief Marketing Officer of Bonobos, and prior to that was the founding Head of Finance at Bonobos.

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Craig before Care/of

My journey prior to Care/of was non-linear - from investment banking to the music industry to selling men's pants. The commonality is my passion for delighting the customer, and using technology to do so. Probably most impactful on my career was the time I spent just before Care/of as part of the early leadership team at Bonobos, a direct-to-consumer menswear brand. In my time there we grew the company from a dozen employees to hundreds of employees and eventually a sale to Walmart. At Bonobos, I spent half of my tenure as the leader of the finance org and half of my time as the leader of the marketing org. I love the brand-building that came from that experience and it got me excited about building a new brand in Care/of with Juxtapose.

Career Highlights

2016

Launching the Care/of site was easily one of my proudest moments. The thoughtfulness and creativity of the team in building something unique was inspiring.

2013

Began to run the marketing function, especially as the surface area between digital marketing (that was becoming increasingly quantitative) and finance overlap meaningfully. I got the chance to use my analytical and creative skills together. To help men dress better. Brain explosion emoji.

2010

We raised our first round of venture capital at Bonobos because of the founders' vision and energy - but the lifetime value calculations and cohort analysis number-crunching I did in the process didn't hurt.

1996

I started working at the local record store in Des Moines as a high school sophomore. That role gave me an appreciation for the motivation and energy that comes with working with a product that you love and care about.

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Court Cunningham

"Buying a home is the single biggest financial decisions of most consumers' lives. I found the opportunity to make this stress-free, fair and simple while transforming a $2 trillion market incredibly exciting."

Company
Orchard
Year Founded
2017
Industry
Real Estate
Transforming life's most stressful transactiON

We partnered with Court to build a next-generation real estate platform that transforms the way everyday Americans buy and sell homes. Today, Orchard offers consumers AI-powered home discovery, on-demand purchasing so customers can buy a new home before selling their old home, and a modern digital closing—all for the same fee as traditional brokers. Court was previously the founding CEO of Yodle, where he took the company to over $200M in revenue and over 1,200 employees.

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Court before Orchard

I was previously the CEO of Yodle for 9 years, where I and the team grew the business from inception to over $200M in revenue and sold the business to Web.com in March 2016. Yodle was a leader in local online advertising that connected small businesses to consumers simply and cost-effectively through websites, SEO, email and SEM. Prior to Yodle, I was SVP of Marketing Automation at DoubleClick, where I built an industry-leading email marketing solution that was sold to Epsilon in 2005. I received an MBA from Harvard Business School in 1997 and a BA in English from Princeton University in 1991.

Career Highlights

2017

Met Phil DeGisi, my co-founder at Orchard, who has been the best business parter of my career with his grit, creativity and practicality.

2016

Sold Yodle to Web.com for $342M.

2000

Launched DartMail, one of the first email marketing platforms in the US, and scaled it to the de facto industry leader in 5 years.

1979

Met the woman who ultimately became my wife at her high school graduation (she was 18; I was 12...)

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